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Goodbye blazer, hello gilet: outdoor wear hits the workplace
It’s boom time for retailers as commuters ditch office garb for hiking shoes and Gore-Tex
According to its recent annual forecast, made in partnership with McKinsey, industry news platform The Business of Fashion reported that almost 50% of people in the UK are spending more time participating in activities such as hiking, camping and boating than they did before 2020. Turning up looking like you’re about to climb K2 when, in fact, you’re about to go through Q4 results is just silly Alex Bilmes, Esquire This post-Covid shift in behaviour has collided with a fashion trend for functionality and outdoorsy design. In 2024 as the trend continues, expect to see not only more fashion houses investing in the look – Chanel, Jil Sander and Gucci have collaborated with outdoors brands in recent years – but also new interest in niche but stylish kit.
Or read this on The Guardian