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Going for a song: investors flee to K-pop as safe haven amid Trump’s tariff war
Shares in South Korea’s entertainment groups soar as steel tariffs combine with a Blackpink world tour and BTS revival to supercharge their appeal
Market analysts say K-pop has avoided entanglement in Trump’s burgeoning trade war, which primarily targets goods while leaving “soft power” sectors such as entertainment largely unscathed. BTS, whose members have been performing compulsory military service, are due to resume their music careers this summer, while the girl band Blackpink will start a world tour in the second half of the year. “The entertainment sector stands to gain significantly from the return of major intellectual properties like BTS and Blackpink, as well as minimal impact from US tariffs,” Shinhan Investment and Securities researcher Ji In-hae told the Korea Times.
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