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GoDaddy, All Grown Up, Returns to Super Bowl Ad Roster After Eight-Year Absence
Web-services giant GoDaddy, once known for ribald Super Bowl commercials, will return to event as an advertiser after an eight year absence
The company will take to Super Bowl LIX next year to tout Airo, an artificial-intelligence service that helps small-business owners establish an online presence more quickly. “The Super Bowl provides an unparalleled platform and viewership base to connect with an extensive captive audience,” she says, noting that the event “creates an opportunity to get in front of millions all at once.” In 2015, the company scuttled its original Super Bowl concept after viewers had a bad reaction to the spot, which told the story of a lost dog who manages to return home only to find its owner has put it up for sale on a GoDaddy website.
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