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Global TV Landscape Transforms as Netflix and Amazon Shift Focus Abroad, Adjust Post-Strike, Shift Genre Focus
Global TV landscape transforms as streamers pivot towards nascent markets like Nigeria, South Africa, and Saudi Arabia.
This global pivot is not merely a shift in geography but may signal a broadening of narrative scopes and audience engagement strategies.Initiated by Netflix’s ‘Great Correction’ in 1Q 2022, streamers are unlikely to keep increasing investment at previously seen rates. The region’s lesser impact from U.S. strikes and the existence of subsidy systems for local productions offer some resilience and Argentina, Mexico and Brazil remain in the Top 10 international markets in terms of series orders. This trifecta of Hollywood strikes, a streamlining of streaming costs, and a strategic realignment towards new regional priorities heralds an era of global diversification in content production, Bisson noted.
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