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Global Streamers Seeking Price Increases as Asia-Pacific Market Grows and Matures
Global entertainment-tech companies are using their market strength to increase prices, expand ad revenues in a maturing Asia video market.
Max, the streaming platform combining content offering from Warner, HBO and Discovery, is beginning to roll out in Asia from Wednesday. In a slide, Couto showed that the big four entertainment-tech companies, Amazon, Meta, Netflix and YouTube will earn an estimated $21.6 billion of video revenue in the Asia Pacific region this year. That is a little more than double the $9.6 billion video revenue aggregate earned by Disney/Viacom18, CJ ENM, U-Next, PCCW, Foxtel, NC, Asto and Indonesia’s SCMA.
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