Get the latest gossip
Global Media Consumption Will Decline This Year For First Time Since 2009 – Study
Global media consumption will fall 0.3% this year compared with 2024, which would be the first decline since 2009, research firm PQ Media predicts.
Fueled by national elections in more than a dozen countries and mass tune-in for the Summer Olympics in Paris, global media consumption rose 2.4% in 2024 but it is heading for a fall. While that number may appear modest at first blush, PQ Media emphasized that the statistic stems from data from China and India, each of which has populations of more than 1 billion, with many residents too poor to afford internet access and mobile phones. A new group of media consumers is identified in the report: the “AI-Gen,” which is comprised of individuals born between 2025 and 2039, the first generation to live its entire life with artificial intelligence.
Or read this on Deadline