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Glicked double bill may not match Barbenheimer buzz, experts say
Gladiator II and Wicked getting people into theatres but unlikely to replicate phenomenon of Barbie-Oppenheimer release
Ridley Scott’s quarter-century-in-the-making sequel to his 2000 Oscar winner, and Jon M Chu’s adaptation of the beloved stage musical have been released a week apart in the UK and on the same day in the US. The artist Eqarti posted a poster placing Mescal’s Gladiator next to Elphaba, the Wicked Witch of the West, as they head toward Oz, with the caption: “goodbye barbenheimer, it’s time for glicked”. “The so-called Glicked movie mashup is reminiscent of the Barbenheimer phenomenon and is definitely creating a cultural buzz,” said Paul Dergarabedian, senior media analyst at Comscore.
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