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Glen Powell Admits He and Sydney Sweeney Leaned Into Romance Rumors to Market Anyone But You: 'It Worked'

Glen Powell and Sydney Sweeney told 'The New York Times' how the romance rumors surrounding their 2023 rom-com 'Anyone But You' worked in their favor to market the movie. "That’s people wanting what’s on the screen off the screen, and sometimes you just have to lean into it a bit," Powell said.

The film follows her and Powell's character Ben as two wedding attendees who previously went on a date that ended poorly. “I wanted to make sure that we were actively having a conversation with the audience as we were promoting this film, because at the end of the day, they’re the ones who created the entire narrative.” " We're dreaming up a bunch of different ideas," Sweeney told PEOPLE of a future project with Powell back in March.

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