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Glam For Female Artists Is Crucial — And Incredibly Complicated

Artists' glam costs can be steep — particularly for women. Inside the world of musicians' considerations with hairstylists, makeup artists and more.

Sally Velazquez, founder and president of Empower Business Management, explains that once her clients lock in their regular glam teams, those hairstylists and makeup artists post photos of their work with them on social media and build their own fan bases. She’s responsible for some of the past few years’ most iconic hair moments, from Cardi B’s bright yellow pixie cut on the Invasion of Privacy cover to Megan Thee Stallion’s pink ’do on Saturday Night Live in January. By showcasing his wearable glam looks on social media, he built a client base that now includes Gigi Hadid, Kim Kardashian, Anitta, Hailee Steinfeld and Ayra Starr — and in 2019, he launched an eponymous cosmetics line that was picked up by Sephora.

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