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Girlilla Marketing Founder/CEO Jennie Smythe Relates Life and Career Lessons in New Book, ‘Becoming Girlilla’


Girlilla Marketing Founder/CEO Jennie Smythe tells Billboard about career and life lessons she's distilled into her book, 'Becoming Girlilla.'

Today, the all-woman team at Girlilla Marketing leads social media initiatives and content creation for its clients, helping to develop online audiences, virtual events, digital monetization, analytics tracking and more. Now, Smythe is sharing the lessons she’s learned along the way in her memoir, Becoming Girlilla: My Journey to Unleashing Good — In Real Life, Online, and in Others, which releases via Resolve Editions/Simon & Shuster today (April 15). Billboard spoke with Smythe about writing her book, launching Girlilla Marketing, the importance of mental health advocacy and leading the next generation of women music industry execs.

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