Get the latest gossip

Girl in Red: I’m Doing It Again Baby! review – ambitious alt-pop overshadows candid lyrics


Fresh from a support slot on Taylor Swift’s Era tour, the Norwegian singer-songwriter pivots from lo-fi indie to full-blown widescreen pop

From her raw first single I Wanna Be Your Girlfriend, Marie Ulven has laid everything bare in desperately romantic queer love songs and blunt, honest lyrics about depression. Quirky touches … Girl in RedSince that debut, the Norwegian singer-songwriter has evolved her lo-fi indie rock into widescreen alt-pop – but this maximalist second album, arriving after her support slot on Taylor Swift’s Eras tour, heralds Ulven’s first real bid for big pop theatrics. It’s also a 10-track rebuttal to a lover who tried to make her feel small: “I toned myself down for you / Volume one almost mute,” she sings on lead single Too Much, before brash, jarring synths stab angrily through the pre-chorus.

Get the Android app

Or read this on The Guardian

Read more on:

Photo of It Again

It Again