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Get Glossy, Shiny Locks With This Kim Kardashian-Approved Shampoo
Transform your locks with a $40 shampoo that Kim Kardashian tends to keep stocked in her shower. Get the details here.
A recent TikTok Kim posted to her shared account with daughter North West revealed that she happens to keep this miracle worker in her shower, ready to go at all times. The keratin in this shampoo helps to improve hair health with a 138% increase in color vibrancy, 95% split end reparation, a 67% reduction in frizz, and 42% less breakage, according to Virtue. In addition to keratin, the shampoo is jam-packed with goodies like baobab seed oil, grapefruit extract, and hydrolized quinoa for an even more effective clean, with no sulfates, parabens, or gluten used in the making.
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