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Gersh Acquires Global Sports and Entertainment Agency You First, Launches Gersh Sports
As part of its ongoing expansion plan, Gersh has acquired You First, a leading global sports and entertainment agency.
With this acquisition, Gersh doubles its size to over 600 employees, establishes a global footprint with 22 offices in 14 countries and positions itself as a player in worldwide sports representation. Its roster includes celebrated names such as Fabián Ruiz, Alexia Putellas, Milos Kerkez, Christoph Baumgartner and Luis de la Fuente, among others. Together, we’re building an ecosystem that goes beyond sports and entertainment representation to foster innovation and create new opportunities for global expansion,” said You First CEO Juan Aísa.
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