Geordie Shore's Chloe Ferry and Sophie Kasaei dubbed ‘Primark Kardashians’ in new pic

Rita Ora flashes her abs (and underwear) in lace tights and a crop top as she models her new Primark collection

Rita Ora displays her underwear through a sheer black bodysuit as she leaves her Primark fashion line launch after giving a surprise performance

Rita Ora wears a cropped denim waistcoat as she launches collection for Primark with racy-clad Neelam Gill during London Fashion Week