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Generative AI Studio Promise Launches With Backing From Peter Chernin’s North Road, Andreessen Horowitz


Promise, a generative AI studio led by three notable tech and entertainment figures, has launched with backing from Peter Chernin's The North Road Company.

The company said in a launch announcement that it is “actively engaging with leading Gen AI artists, Hollywood talent, and rights-holders to develop a multi-year lineup of category-defining films and series.” Promise’s founders are George Strompolos, former CEO of Fullscreen(a streaming video outfit also backed by Chernin); former YouTube content executive Jamie Byrne; and Dave Clark, a recognized specialist in generative AI. It integrates the latest Gen AI technology throughout the creative process in a streamlined, collaborative, and secure production environment, enabling artists to bring the highest quality work to the screen.

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