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Gender-Neutral Bathrooms and Land Acknowledgements: How California’s Film Diversity Rules Will — and Won’t — Change Life on Set


California's new diversity rules on film sets will take effect on July 1, but productions won't be allowed to aim for numeric targets.

“It’s kind of unclear how much teeth this will really have,” said Darnell Hunt, executive vice chancellor and provost at UCLA, who co-authoried a report in 2019 that called on lawmakers to use production incentives to encourage diverse hiring. “The diversity goals, which are designed to reduce barriers for those underrepresented in film, are submitted voluntarily and evaluated on good-faith efforts to create equal access rather than quotas or numeric targets,” said Colleen Bell, the CFC executive director, in a statement. Those items may include an honorarium to a California tribal member to conduct a land acknowledgement; specific language to build awareness of diversity, equity, inclusion and accessibility among department heads; and contracting with organizations to promote “sustainability efforts, given that underrepresented communities are disproportionately affected by environmental impacts.”

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