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Gen Z Is Spending More on Concerts Than Anyone Else & More Lessons From Luminate x Billboard Live Music Webinar
The conversation looked back at the last few years of post-COVID growth and discussed the challenges and opportunities that will dictate the next era.
In a half-hour webinar – Live Music Landscape: Current Insights & Trends, which this writer participated in as a panelist – the conversation considered the record-setting growth in the touring industry over the last few years, and what challenges and opportunities have arisen or may arise as we move further away from the post-COVID return. But with dynamic pricing, platinum ticketing and primary market re-sale compounding one another, industry experts must work in real time to evaluate consumer demand and anticipate future purchasing intent. For long-term, national growth, A-list touring acts like Bad Bunny, Beyonce and Taylor Swift have harnessed the power of short form video, turning viral TikTok footage into chart success.
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