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Geena Davis Reflects on Bentonville Film Festival’s Legacy Amid 10th Anniversary: ‘It Really Has Surpassed Our Expectations’
Creative Impact in Leadership honoree Geena Davis celebrates Bentonville Film Festival's 10th anniversary and reflects on the Southern fest's legacy.
The Oscar-winning actor and activist will accept Variety ’s Creative Impact in Leadership Award at the Bentonville Film Festival June 10 recognizing her work advocating for marginalized voices. In 2004, she launched the Geena Davis Institute on Gender in Media, a nonprofit organization that conducts research examining parity in film, TV and advertising. It was particularly prevalent in children’s programming, as demonstrated by “The Smurfette Principle,” a term that describes the imbalance using the animated show “The Smurfs,” which featured one female character in a village of hundreds.
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