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Gavin Newsom to Seek to Bolster California Film Industry
California Gov. Gavin Newsom is expected to announce an enhancement to the state's $330 million tax incentive at a press conference on Sunday.
Much of the decline is due to the industrywide contraction, which began before the strikes in 2023 and has continued since, as higher interest rates and weak results in streaming forced a correction. In Georgia, the credit is not capped — meaning that productions are essentially guaranteed to receive a 30% rebate on their total costs, including big-ticket “above the line” salaries for actors and directors. California remains the nation’s largest production hub, but many have expressed fear that its market share is falling as other locations develop infrastructure and a crew base.
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