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gamma. Recruits Lionel Ridenour as EVP of Promotion

Lionel Ridenour has joined gamma. as EVP of promotion. The veteran music executive founded his own Anchor Promotions in 2013.

co-founder/CEO Larry Jackson said, “Early into the formation of gamma., we oftentimes heard the critique that one of things we would be challenged to deliver on is radio promotion, for any artist at the highest level. “It’s also incredibly noteworthy that he’s the first African-American head of promotion in 40 years for any major music company (we’re not a label, of course) and I am so proud to be able to be a part of this historic moment in the overall business.” president] for the opportunity to grow past the boundaries of industry norms and lead all promotion efforts on behalf of a wide variety of incredible talent.

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