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Games, Streams and Memes: It’s the End of an Era for Fans Who Powered Taylor Swift’s Eras Tour


A look back before the end of the Taylor Swift Eras Tour about how the fan community helped make it special.

Tired of seeing Taylor Swift fans lose out in the great war against Ticketmaster and StubHub, Swifties Courtney Johnston, Angel Richards, and Channette Garay came together to create an X account, known as ErasTourResell, to help broker Eras Tour ticket resales between buyers and sellers. Ammir Shah, a 25-year-old Youtuber who livestreams from the U.K. and has over 81,000 subscribers, is expecting his viewership figures to increase by around 25% for the final night as people tune in to see what surprises Swift has up her sleeves. The ability to send push notifications to 1.5 million users is a huge benefit for artists in a time when it’s difficult to cut through the noise on social media and he wants to explore this further.

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