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Gamefam CEO on ‘Roblox’ and ‘Fortnite’ Brand-Building for ‘Barbie,’ ‘My Hero Academia,’ New Coldplay Album and More
Gamefam founder Joe Ferencz breaks down the metaverse game developer and publisher's strategy for harnessing and monetizing popular IP online.
He began his career as an art director working on licensed consumer products for sports properties, including the NFL, NCAA, and NHL. “It was during those years consulting and doing some startups in my other time that I became aware of the Roblox platform, which, back then, had, I believe, 30 million monthly active users. To date, companies including the NFL, Warner Music Group, Nickelodeon, Netflix, Mattel, Sony, Samsung and Disney are relying on Gamefam to help them navigate that large market.
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