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Game On: French TV Giant TF1 Breaks Down The Trend Defining Its Unscripted Plans
TF1 is undertaking a gamification revolution to redefine its unscripted TV with shows such as 'Master of the Game' and 'The Box'.
EXCLUSIVE: TF1 is France’s largest commercial broadcaster with an unscripted output that includes the local versions of Survivor, The Masked Singer and Dancing With The Stars. In terms of new shows that play into the gamification trend, TF1 has just greenlit Sea Battle, which transports the ship-sinking board game to a massive set, as revealed by Deadline last week. TF1’s definition of gamification – shows that are fun and escapist, drive co-viewing and encourage playing along – speaks to the wider goals of any mainstream broadcaster, which is winning big, broad audiences for their flagship channels.
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