Get the latest gossip
G Flip Thinks Inside the BOX For New Drinks Range
The Aussie artist is behind BOX, an alcoholic juice available in two flavors -- Apple Guava and Tropical Bang.
So juice and alcohol is what I drink before I perform – it’s my vibe.” Created at Moon Dog Craft Brewery in G’s hometown, Melbourne, the beverage is “the real deal,” the indie artist adds. BOX will be available across Australia from this month in 330ml cans (4.5% ABV), launching with retail group Endeavour Drinks, and rolling out and liquor chains BWS and Dan Murphy’s. “It’s a largely untouched category and brand new product, unlike anything else on our shelves at the moment,” comments Endeavour Group’s head of spirits Sarah Hall.
Or read this on Billboard