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Fyre Festival 2 is cancelled as fraudster founder Billy McFarland puts failed brand up for sale

Disgraced businessman Billy McFarland and rapper Ja Rule hyped up the 2017 festival as a 'luxury' event packed with A-list stars, but it descended into a chaotic failure. Then, he brought it back for take 2.

McFarland said he has accepted that the best way 'to accomplish our goals is to sell the FYRE Festival brand, including its trademarks, IP, digital assets, media reach, and cultural capital - to an operator that can fully realize its vision.‍ McFarland said he has accepted that the best way 'to accomplish our goals is to sell the FYRE Festival brand, including its trademarks, IP, digital assets, media reach, and cultural capital - to an operator that can fully realize its vision' 'While I'm incredibly excited, I can't risk a repeat of what happened in Playa Del Carmen, where support quickly turned into public distancing once media attention intensified.

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