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Fyre Failed as a Festival. Can This Executive Make It Work as a Streaming Service?

The Fyre Festival name has been licensed for a streaming service. Can it work? Billboard talks to the executive who's trying to launch it.

Since getting out of prison in late 2022, McFarland has been hyping Fyre Festival 2 as a kind of redemption project following the disastrous 2017 event in the Bahamas that left fans stranded and resulted in a three-year sentence for the founder. Originally announced to be taking place on Isla Mujeres in Mexico, McFarland later moved the festival to Playa del Carmen before canceling it altogether after local officials in the Mexican town denied any knowledge of its existence. Rech says Fyre “is like a curated YouTube with an emphasis on music.” It will operate as both a subscription service and as a FAST channel, an acronym for Free Ad-supported Streaming TV, with more linear-based programming and music content submitted and upvoted by fans.

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