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Fundamental Films’ Mark Gao Talks New Strategy For Buying, Producing & Co-Productions: “China Market Is Just Looking For Something New”
Founder of one of China's biggest buyers and producers is back in Cannes and says the China market is ready for something new.
Chinese buyers have been a rare sight on the Croisette in recent years, a consequence of travel restrictions during the pandemic and a slowdown in censorship approvals, but now the borders are wide open, and Gao thinks the time is right to step back into the international market. Gao adds that this new generation isn’t familiar with many of the stars that used to drive the international film market, pointing out that the biggest audience segment attending cinemas now were only pre-teens at the beginning of the pandemic. UTA ’s partnership with Fundamental involves providing strategic support in expanding its activities across film production and distribution, as well as identifying global IP, new business and technology investment opportunities.
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