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From TV presenter to skincare mogul: Emmylou MacCarthy's rise to fame with ST.SAJ


Australian TV presenter Emmylou MacCarthy has made an extraordinary leap from social media sensation to skincare mogul.

Speaking to Daily Mail Australia, the Melbourne-based influencer shared the whirlwind journey behind her skincare line, ST.SAJ, which has already sold out at Chemist Warehouse and Ultra Beauty stores in record time. The mother-of-three, known for her relatable online persona and empowering content, launched her skincare brand earlier this year, focusing on hydration and skin barrier maintenance. Speaking to Daily Mail Australia, the Melbourne-based mum spoke about journey behind her skincare line, ST.SAJ, which has already sold out at Chemist Warehouse in record time

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Emmylou MacCarthy