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From Taylor to Ariana, pop’s overreliance on gossip is choking the life out of it


Today’s pop stars are cramming songs with so much biography they need footnotes – and they’re in danger of alienating all but their hardcore fans

Rather than enduring landmarks in an artist’s catalogue, these records can feel like expansions of personal lore more akin to how the Marvel Cinematic Universe operates: a layering of references and gestures over meaning and depth; a patently obvious breadcrumb trail that harnesses the public into promoting a generation of superstars, who can now comfortably evade the press. Dua Lipa’s forthcoming album has been distinguished by a remarkably blank press campaign: good on her for not spilling her guts for headlines, but her vapid interviews and three totally impersonal singles have left fans nonplussed about Radical Optimism. Perhaps that’s why charts are seeing a resurgence of rustic broad-church emoting from the likes of Benson Boone, Teddy Swims, Hozier and Noah Kahan; and why Natasha Bedingfield’s Unwritten has stuck around off the back of its Saltburn bump (“No one else can speak the words on your lips”).

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