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From Taylor Swift to KISS, the Bootleg Music Merch Business Is Hurting Artists — And It’s Getting Worse


siteBootleg music merch is ripping off artists from Taylor Swift to KISS - and the problem is only getting worse on platforms like Amazon and eBay.

“Can be applied safely!” The $12.99 birthday party set, listed by the brand wgzftrys, which is headquartered in Guangdong Shen, China, is among the hundreds of Swift products available on Amazon — some bearing the megastar singer’s name and likeness, others using “TS” or a generic Taylor-ish young-blonde-woman image. They’re mostly illegal bootlegs, according to music industry sources — a form of international intellectual property rights infringement that costs clothing, electronics, toy and sporting goods companies billions of dollars annually. Amazon has algorithms that suss out unauthorized or illegal products posted by sellers, but they can take time to detect and take down, especially if they’re ambiguous, like a t-shirt image that somewhat resembles Taylor Swift containing words that somewhat recall lyrics from her songs.

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