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From Rumba to Reggaetón: Latin Music in Billboard’s Backpages
Latin Music in America: A look through the Billboard archives from Xavier Cugat to Los del Rio to Bad Bunny.
From genre architects like Xavier Cugat to current hit-makers such as Karol G, and from “Bésame Mucho” to “Despacito,” the many subgenres of Latin music have for over a century added flavor to U.S. airwaves — and the pages of Billboard. “Pérez Prado’s waxing of ‘Cherry Pink and Apple Blossom White’ has passed the 1,000,000-mark in sales,” reported the May 21, 1955, Billboard when the Cuban orchestra leader’s single was still No. A multipage package in the Aug. 17, 1996, Billboard covered the “exploding regional-Mexican market,” which grew because of “down-to-earth, hard-gigging performers” such as Los Tigres del Norte and La Mafia.
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