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From Rema to Ayra Starr, Mavin Global’s Rima Tahini Ighodaro is a ‘First Responder’ for the Nigerian Label’s Stars

Mavin Global's Rima Tahini Ighodaro has played an instrumental role in Rema and Ayra Starr’s careers since they signed to the label in 2019.

On HEIS and The Year I Turned 21, Tahini Ighodaro adopted an even more hands-on approach, “giving feedback on the music, helping the artists communicate their creative vision to the teams involved and ensuring that their vision was properly executed,” she says, while simultaneously taking care of other tasks like “clearances, feature management and commissioning the right creative teams to work on artwork, music videos, photoshoots.” In the prolonged chaos of putting together an album, Tahini Ighodaro also served as a grounding force for both artists. A deep sense of pride for the continent is something she has worn on her sleeve since she was designing and selling traditional clothes at diasporic gatherings and events at Brandeis University in Waltham, Mass., where she studied business and economics. When she joined Kupanda, the firm was looking into investing in media and entertainment companies in Africa at a pivotal time when the music was exploding into the U.S. mainstream – think Davido’s “Fall,” which gained traction on U.S. radio and reached No.

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