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From Megan Rapinoe to Simone Manuel, The Collective Celebrates Five Years of Betting Big on Women Athletes and Artists
Women's sports have soared in popularity in recent years, and with that, a building commitment and investment in their branding
Our commitment is that Wasserman and the Collective will continue to lead and drive innovation for brands, properties and talent across all the industries we touch to create real, lasting change.” The Collective Think Tank comprises more than 20 colleges and universities around the world, who collaborate on research and information-gathering, and regularly publish white papers and other scholarship to raise awareness of issues confronted by women in sports and entertainment. Don’t think the Collective ignores good business — it has expanded successfully overseas because of its work with research and understanding modern audiences, athletes and entertainers in a quickly changing world and media landscape.
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