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From Laser Projection to HDR, Barco Lights Up the Film Business
From George Lucas to "Avatar" to HDR, how the 90-year-old Belgian manufacturer took hold of the film biz.
Clad in bowties and evening gowns, this crew of execs and engineers cut dashing figures on a Hollywood red carpet, striding into an AMPAS Scientific and Technical Awards ceremony that saw the team honored for their pioneering work reshaping the global film business. The early 2000s saw slow-and-steady innovation, as the Barco team developed a portfolio of devices for varied use (“we could now offer a wide suite of products,” says Bert, “and not onesies and twosies”) while studios continued to incentivize the digital leap. And between such events, Barco has a five-person content team that goes out and shares the good news across Hollywood, proselytizing to creatives, colorists, directors and studio execs, and winning influential converts in the likes of Jerry Bruckheimer and Joseph Kosinski.
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