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From Cleaner Bathrooms to Fewer Trailers, 5 Movie Theater Owners on Ways to Bring Audiences Back to Cinemas
From cleaner bathrooms to fewer trailers, five cinema owners dish about what the industry needs to bring back audiences.
But attendance is expected to pick up soon, and eventually propel the box office above last year, as summer blockbusters like “Superman,” “Mission: Impossible — The Final Reckoning,” “Jurassic World Rebirth” and “The Fantastic Four: First Steps,” as well as holiday offerings such as “Zootopia 2,” “Wicked: For Good” and “Avatar: Fire and Ash” find their way to theaters. As Hollywood heads to Las Vegas for CinemaCon, the annual exhibition-industry trade show, Variety spoke to various theater owners about the ups and downs of working in a sector of the movie business that just can’t seem to catch a break. We have 5,000 people a year who come to “Rocky Horror Picture Show.” Any time we do staples like “2001: A Space Odyssey,” “Lawrence of Arabia,” “The Shining” — those are huge hits.
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