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From Charli xcx to a Team GB golfer, is smoking making a comeback?
Campaigners warn of complacency about effects of habit picked up by celebrities and featuring on fashion catwalks
The Instagram account Cigfluencers, “aka HOT PEOPLE keeping the art of SMOKING & BEING COOL alive…”, shares pictures of celebrities, including The Bear stars Jeremy Allen White and Ayo Edebiri, mid-cigarette. Photograph: Caro EditionsThe internet lit up recently when actors Paul Mescal and Natalie Portman appeared outside a bar in white T-shirts and jeans, smoking cigarettes and provoking intense speculation. Photograph: JP Yim/Getty ImagesIn the 50s and 60s, smoking was seen to embody cool and glamour, with actors including James Dean, Audrey Hepburn and Marlene Dietrich, and musicians such as Serge Gainsbourg, often seen lighting up again as soon as they had extinguished the last.
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