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From Catwalks to Carats: Meet the Kim Kardashian-inspired model taking over Cannes and launching a diamond empire


She's walked runways, worked on major campaigns and once performed a sultry rendition of George Michael 's Careless Whisper.

The launch of Kimi Diamonds marks a significant step in Dammer’s career, positioning her among models and influencers who have moved into luxury business ventures – a path also followed by figures such as Kim Kardashian, who has expanded into jewellery and fragrance. Like Kim Kardashian, Dammer is cultivating a public persona as influencer, founder and socialite, though she has so far avoided the television drama that often accompany celebrity entrepreneurs. After departing Germany’s Next Topmodel reportedly over contract issues, she stepped back from modelling before returning with a renewed focus on business, wellness and branding.

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