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From Big Red Boots to a Microscopic Handbag, MSCHF’s viral designs – in pictures


A new book, Made By MSCHF, collects the items created by the disruptive New York fashion collective since they began in 2016 – and tells the story behind them, and their memes

A new book, Made By MSCHF, collects the items created by the disruptive New York fashion collective since they began in 2016 – and tells the story behind them, and their memes Main image: MSCHF composite Composite: PR/Guardian Design Thu 6 Mar 2025 05.00 EST

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The latest It-bag is a joke ... Inside the wacky world of MSCHF