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From Beyoncé to Post Malone, Why Is Everyone Going Country?
Beyoncé, Post Malone and Lana Del Rey are just a few of the increasing number of pop stars exploring country music with singles and coming albums.
Bolstered by acts like Morgan Wallen, Zach Bryan and Luke Combs, country music in 2023 experienced its biggest growth spurt in more than 30 years — way back when Garth Brooks soared to superstardom. Range Media Partners co-founder Matt Graham, whose company manages Jack Harlow, Midland and Saweetie, believes the pop transplants could help expand country’s global audience. Combs had a massive crossover hit with his cover of Tracy Chapman’s “Fast Car,” and Wallen topped Billboard ’s year-end Streaming Songs Artists chart, the first time a country act had achieved the feat.
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