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From bedroom to boardroom: is Britain ready for M&S luxe outdoor pyjamas?


As M&S collaboration with Olivia von Halle launches, our intrepid writer road-tests Hollywood’s latest daytime PJ trend on the streets of Hackney

Photograph: David Levene/The GuardianJennifer Lopez, Kate Moss and Gwyneth Paltrow are all fans of OVH – as she is known in the industry – and like to wear her sleepwear designs for, presumably, sleeping but also for running errands in and even going to fancy events. Photograph: M&SThere is still a chill in the air so I follow the model Gigi Hadid’s lead and pop a jacket on top. I spy lots of von Halle detailing – the inside labels are made of the same satin fabric so they don’t scratch and the buttons are engraved.

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