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From ‘Wicked’ to ‘It Ends With Us’: Looking Back at 2024's Wild Press Tours


Endless and viral press tours plus behind the scenes intrigue on movies like Wicked and It Ends With Us made headlines in 2024

Blake Lively and Justin BaldoniJose Perez/Bauer-Griffin/GC ImagesThe last movie to generate this much whispering was Don’t Worry Darling, back in 2022 — remember when the world went crazy over Florence Pugh and Olivia Wilde allegedly clashing, with it all very dramatically climaxing when it looked like Harry Styles spat on Chris Pine at Venice Film Festival? You’ve got to feel for 12-year-old Blue Ivy Carter, whose big moment on the red carpet at the Los Angeles premiere of Mufasa: The Lion King was totally overshadowed by the presence of her parents, Jay-Z and Beyoncé(and her grandmother Tina Knowles), just hours after the rapper had furiously denied rape allegations. Since so far, 2025 looks like it’s going to be big on blockbuster reboots and sequels too, with Mission: Impossible – The Final Reckoning and Jurassic World Rebirth both scheduled for release, along with live action remakes of Snow White and How To Train Your Dragon — two tales as old as time!

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