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From ‘The Box’ To Dumb Celebrities, Norway Is Becoming A Red-Hot International Formats Market
Norway Is A Hot Formats Market With 'The Box', 'Nation's Dumbest' And More
Lineup Co-Founder Julian Curtis sees a through-line with Norway and other countries such as Israel, the Netherlands and South Korea, which are modest in size but wield outsize influence in the global formats biz. “That top line of ‘it’s the competition that no-one wants to win’ is just really simple, and a hooky title is important in today’s market,” says Sumi Connock, EVP, Global Creative Network & Formats at BBC Studios. All of the abovementioned shows help illustrate why chilly Norway is becoming a hot spot, namely a willingness to greenlight new ideas and producers generating a crop of smart and affordable formats.
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