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From ‘Rico Suave’ Sex Symbol to Pastor & Industry Power Player: The Many Lives of Gerardo


Ecuadorian multi-hyphenate Gerardo on journeying into pop stardom, coffee entrepreneurship and being the A&R behind the No. 1 hit "Gata Only."

2 on Hot Rap Songs, and 12 on Dance Singles Sales — catapulted him into unexpected icon (and sex symbol) status, marking a significant moment in the cross-pollination of Latin music and the Billboard U.S. charts. Today, Gerardo Mejía, once a dynamic performer who danced his way into the hearts of millions, has shifted rhythms — morphing from a pop sensation into a seasoned music executive for UnitedMasters, a pastor, and even a coffee entrepreneur. In an interview with Billboard Español, Gerardo reflects on the fame that the ’90s afforded him, his groundbreaking journey into Christian rap in Spanish, and his role behind the scenes as an A&R, helping to bring FloyyMenor and Cris MJ’s No.

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