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From £35 crystals to £30,000 diamonds: the jaw-dropping rise of tooth jewellery

More and more Britons are putting their money where their mouth is, whether it’s in the form of Swarovski crystals or ‘grills’ made with gems and precious metals. What’s the appeal – and what are the dangers?

The gems will remain on Campbell’s teeth for between a month and two years, depending on how clean she can keep them and how much she can avoid fizzy drinks and stop her tongue fiddling with them. “It can be very difficult to adequately clean the area of the tooth surrounding or underneath the jewels,” says Dr Praveen Sharma, a scientific adviser to the British Dental Association. Other customers include the actor Letitia Wright, who wore her Black Panther-inspired grills to the Met Gala last year; Jesy Nelson from Little Mix, who shelled out on a heart-shaped gap filler, a Dutch opal and a J with pink diamonds; and even Gemma Collins, of The Only Way Is Essex, who had a set with the word “DIVA” glittering across her upper teeth.

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