Get the latest gossip
Frito Lay Created 8 Different ‘Groundhog Day’ Ads to Air Across ABC All Day Friday (EXCLUSIVE)
Frito Lay is breaking the rules of modern marketing by snatching up one third of all national inventory on ABC for a 'Groundhog Day' promotion
In the streaming era, marketers have made bigger use of ad-supported hubs such as Peacock or Tubi to put up commercials in real time, while TV inventory is often purchased months in advance. The “Groundhog Day” plan was sparked just two weeks ago, when George Dewey, co-founder of Maximum Effort, the boutique marketing agency he co-owns with actor Ryan Reynolds, reached out to Bellinger with the idea. In the current climate, advertisers have reams of information about the habits of their customers that mandate where commercials ought to be placed, and have begun to rely more heavily on ads that are placed across social media and calibrated for mobile devices.
Or read this on Variety