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Friday and Saturday Night Lights: Ion Television Reaps the Rewards of Investing in Women’s Sports
Ion Television is reaping the rewards of its investment in women's sports after establishing consistent game nights with its WNBA and NWSL deals.
“They certainly look smart right now,” says Daniel Kurnos, a media analyst with Benchmark who covers Scripps Co. “The WNBA has gone from a building league to sold-out stadiums with [star players] Caitlin Clark, Angel Reese and Cameron Brink.” This year, Ion kicked off a multiyear deal with the National Women’s Soccer League for back-to-back regular-season games to air from 7-midnight ET on Saturday nights from March to November. The dynamics around women’s basketball this year have sparked comparisons to the fabled 1979 NBA season when generationally talented star players Magic Johnson and Larry Bird brought their fierce college rivalry into the pros.
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