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French Film, TV Sellers Tap Into Southeast Asia’s Youthful Markets
French film and TV sellers are back on the road, using tailored markets and events to tap into Southeast Asia’s fast-changing economies.
This month has seen a delegation of sales firms set up stall in specially-organized rights markets in Beijing, China, and another in Saigon (aka Ho Chi Minh City) in Vietnam. That is a refrain which echoes the comments previously made by French pay-TV giant Canal+, which has paid $300 million for a 37% stake in Asian streamer Viu. The Chinese government’s travel restrictions on its citizens meant the Beijing rendezvous similarly permitted somewhat rare Franco-Chinese face-to-face meetings.
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