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French AVOD Service TF1+ Signs Aggregation Deals With Arte, A&E Television; Bows Digital Marketing Tools
French AVOD Service TF1+ signs with Arte, A&E Television, bows digital marketing tools.
Since launching at the start of 2024, TF1+, the ad-supported streaming service of France’s leading commercial channel TF1, has nearly doubled its content pipeline through aggregation deals and has increased its digital advertising revenues by about 40%. These deals with third-party publishers, such as a “major European broadcaster like Arte and a U.S.-based global player like A&E” allow TF1+ to “expand its editorial scope beyond quality mass-market program aimed at families,” pointed out the executive, who previously headed Canal+ Group for nearly 12 years and later sat on the administration board of Netflix. TF1, whose flagship show “HPI” is being remade in the U.S. by ABC, will launch its latest premium scripted series, “Cat’s Eyes,” a modern, Paris-set adaptation of the cult 1980’s manga, at Mipcom, along with the reboot of its popular singing contest Star Academy.
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