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Fremantle Launches Imaginae Studios to Create Content Using AI Tools


Fremantle has launched Imaginae Studios, a standalone production label that will "harness the power of artificial intelligence."

Fremantle is known for hit unscripted shows like “American Idol” and “America’s Got Talent,” drama series like “Normal People,” and films such as Luca Guadagnino’s “Queer” and Yorgos Lanthimos’ “Poor Things.” Andrea Scrosati, Fremantle’s group chief operating officer and CEO Europe, is spearheading the launch of the independent label, whose creative team will work exclusively within the new business. Fremantle said Imaginae “reinforces its commitment and investment in creative talents, ideas and innovation with the goal of delivering cutting-edge, high-quality entertainment to audiences worldwide.”

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