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Freeform’s 31 Nights Of Halloween Kicks Off With Strong Ratings As ‘Hocus Pocus 2’ Makes TV Debut
Freeform's 31 Nights of Halloween launched last week, boosting the network to its most-watched week of the year
The annual spooky tradition launched last Tuesday, boasting Freeform’s most-watched week of the year, according to Nielsen data. That’s across total viewers and also within several key demos including adults 18-49, women 18-49 and men 18-49. There’s plenty more to come, as Freeform will be celebrating spooky season the entire month of October.
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